I Build Software That Actually Fits Your Business

Most small businesses don’t need another bloated software subscription. They need someone who’ll actually listen to how their business works and build something that fits.

I'm Ricky Goldman. I've spent 12 years as a full-stack developer, designing advanced data systems for multi-billion dollar corporations. The work that matters most to me, though? Working hand-in-hand with small businesses to solve their actual problems.

The Project That Changed Everything

A few years ago, I worked with a small business that managed all their customer profiles in Excel. They had hundreds of clients, each with specific preferences that needed to be matched with others. Every day, someone had to manually click through spreadsheet tabs, hunting for the right combinations. It took hours.

They explained exactly what they needed. I built it for them. What used to take hours now took minutes. Their business became dramatically more efficient with daily tasks.

They had a direct line to their developer, and the software was tailored to their business. No features they didn’t need. No compromises.

Here’s what stuck with me: whenever they needed tweaks, fixes, or new features, they just emailed me and I made them. No support tickets. No waiting in a queue. No “that’s not part of your plan” responses.

They loved it. That’s when I realized: this is what I want to do full-time.

How I Got Here

I graduated from UCLA with a BS in Geology. Programming was just an elective, but it was my favorite class. After college, I played poker professionally for three years until I broke my hand playing softball. While recovering, I taught myself web development, built my first app, found a job, and never looked back.

Over the past 12 years, I’ve built systems for corporations with billions in revenue. I know how to handle complex data, scale applications, and build software that doesn’t break. I’d rather use that experience to help businesses like yours, though—the ones stuck in the chaos of Excel who just need someone to actually solve their problem.

Why This Works Better

No Enterprise Bloat
You’re not paying for features you’ll never use. Every feature exists because you asked for it.

Direct Access
Email me when you need something. I respond, not a support bot.

Built for How You Actually Work
I don’t force you into someone else’s workflow. We start with how your business operates today, and I build around that.

Ongoing Partnership
Your business evolves. Your software should too. I stick around for maintenance, updates, and new features as you need them.

What Drives Me

I genuinely love making people’s jobs easier. There’s something deeply satisfying about watching someone realize they’ll never have to deal with that annoying manual process again.